"...Kimmunicate were tasked with this campaign and achieved results far beyond our expectations".

Case Studies

Case One

Nature of Activity: Outbound Telephone Sales – Non Stockists

Number of calls: 3000

Campaign Objective: To contact customers who were not currently stocking the brand and to drive distribution and volume of the range of products by way of an introductory offer.

Timescale: 1 Week

Results: 84% of decision makers were reached and 1029 orders were obtained. A strike rate of 41% was achieved with an average order of 5 cases.

Client Feedback: "In a market that is saturated with similar products of its type, Kimmunicate delivered once again. 4722 cases were sold into non stockists and the client has asked for a similar campaign to be carried out in the near future. We will most certainly be using Kimmunicate again and they are very much part of our future marketing strategy".

Case Two

Nature of Activity: Outbound Telephone Sales – New Product Launch

Number of calls: 500

Campaign Objective: To introduce a newly launched product and gain distribution of the brand into a range of profiled accounts by using a promotional incentive.

Timescale: 2 Days

79% of decision makers were reached and 92 new stockists were obtained. A strike rate of 23% was achieved with an average order of 2 cases.

Client Feedback: "Our client had launched a new product 2 months prior to undertaking the calling activity. There was minimal marketing support for the product and the target market was unaware that the product was in existence. Kimmunicate were tasked with this campaign and achieved results far beyond anyone’s expectations. 5000 units were sold during the initial activity and post campaign analysis has concluded that the product throughput is in line with other similar products in this category and repeat orders are being received".

Case Three

Nature of Activity: Mailshot Follow Up Calls

Number of calls: 700

Campaign Objective: To carry out prompt calls (following a mailshot) to invite the target audience to sign up and take part in a Loyalty Scheme.

Timescale: 3 Days

89% of decision makers were reached and the exercise proved useful in creating awareness of the scheme that the majority were oblivious to. Prior to calling only 25% had signed up to the scheme. Post calling activity, 84% of the target audience expressed an interest and wanted to take part.

Client Feedback: "The calling exercise proved useful in determining how successful our approach was. In the future it will be more cost effective to carry out courtesy calls to our target audience to ask them if they would like to take part prior to sending out the details rather than assuming they will. The exercise also concluded that the mailshot sent out did not create the awareness we envisaged".

Case Four

Nature of Activity: Outbound Telephone Sales – Non Stockists

Number of calls: 1700

Campaign Objective: To contact customers who were not currently stocking the brand and to drive distribution and volume by way of an introductory offer.

Timescale: 1 Week

Results: 82% of decision makers were reached and 245 new gin stockists were obtained. A strike rate of 18% was achieved with an average order of 2 units.

Client Feedback: "This is an excellent result and our client is absolutely delighted as we are. They have asked for a further meeting which I am certain will lead to more activity. Over 6 new stockists were gained per hour into non stockists of the right category and campaign post analysis has undoubtedly proved that these customers will continue re-ordering. Thank you to everyone at Kimmunicate, this is a great result".

Case Five

Nature of Activity: Outbound Telephone Sales – Non Stockists

Number of calls: 1500

Campaign Objective: To contact customers who were not currently stocking the brand and to drive distribution and volume of the range of products by way of an introductory offer.

Timescale: 1 Week

Results: 81% of decision makers were reached and 293 new stockists were obtained. A strike rate of 25% was achieved with an average order of 3 units.

Client Feedback: "This is yet another fantastic result and our client is extremely pleased with what has been achieved. In such a difficult sector of this industry, you have proved that it is possible to sell in this product to non-stockists and are able to do so with little in the way of incentives to entice the new customer".